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Posts Tagged ‘Vivek Wadhwa’

After reading Wall Street Journal’s Walter Mossberg and a Microsoft diehard on how great Apple’s iPad is and then other influencers like Vivek Wadhwa deciding to craigslist their iPad, I decided to find for myself and share my experiences with other prospective buyers and customers of iPad.

Let us first understand few key differences or killer features of iPad before understanding its usage

  • Orientation – The mere fact that laptop creates screen as a barrier between two people while iPad allows you to be at the same level as the other person, iPad is a better media consumption device for individual and a co-worker.
  • Instant On and Connectivity – Brooke Crothers, in his CNET article about Four Killer Features identifies this as a key one and I fully agree that it changes everything.
  • Battery Life – Being able to watch movies throughout the intercontinental flight and still have battery left over is an achievement that makes iPad ideal for media consumption of all kinds.
  • Size and Weight – Weighing a mere 1.5 Pounds and the size of a standard notebook, it is much more portable than a laptop but not as tiny as a phone.

iPad is a media consumption device and most of us are consumers of media most of the time with occasional commenting and replies. However, if you are a media creator like a writer, movie creator or database entry person then iPad is a wrong device for you. Once we agree it is a media consumption device, let us compare it with other devices for different media types so that you can make a more informed decision on whether iPad is the best device for you or not. When I hear stories like my 3-year old and my grandfather who have never been comfortable with a laptop are now enjoying the company of iPad, it just confirms my assertion that it is a good media consumption device even for non techies.

In my opinion, Table 1 below is a comparison of how each of the three devices compare for various media consumption functions. A is the best with C being the worst and B in the middle. I will expand on these points in subsequent blogs and look forward to hearing your feedback on these.

Conclusion

iPad is not a media creation device but is a media consumption device. As a media consumption device, it sure beats a laptop or a smartphone. It is not a replacement for either of these devices but an attempt by Apple to create a new category that will soon be imitated by many vendors.

However, iPad needs some major changes like inclusion of Flash (unless Apple can hire Harry Porter to use his wand and have all of the Flash sites converted to HTML5 overnight), new applications written for iPad like multimedia textbooks beyond just PDF version of books and inclusion of camera and facetime like application.

Table 1 – Rating of Media Consumption for Laptop, Smartphone and iPad

Type of Media Laptop Smartphone iPad Comments
Web Surfing A C B iPad’s lack of Flash limits its use on many sites
Reading Newspaper & Magazines B C A Reading Newspapers & Magazines is really pleasant on iPad apps – consistent with Cooper Murphy
Reading Non-Text Books B C B Kindle beats iPad here for its size and screen type
Reading Text Books B C A Lack of multimedia content is limiting iPad here
Enjoying Music C A B Smartphone smaller size better for music listening
Sharing Pictures in person B C A Great screen and orientation of iPad makes it the best portable Photo frame
Watching Movies B C A Excellent battery life and great screen makes iPad the best in its class
Using Social Networking like Facebok, Twitter & Linkedin B B A Using these apps from a couch or bed is just so much better on iPad
Playing Casual Games C A B Depends on the type of game
Running Enterprise Apps A C B VDI makes it easy to remotely run Windows Apps on iPad
Using on Airplane B C A Finally you can watch a movie even in economy

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We all know what Twitter is but I couldn’t find a clear cut definition of Twitterization – a phenomena that is permeating cultures everywhere especially among the younger population. Twitterization, like Twitter, is real time but rather than just being limited to 140 characters (VoIP pioneer Jeff Pulver even has a conference dedicated to that), I would call it a byte sized communication whether it is 140 words or a short message or a picture or a video. Most dieticians recommend smaller but more frequent meals for weight loss kind of like what happens in twitter land.

Therefore, Twitterization is

  • Real Time Communication
  • Byte Sized Communication
  • More frequent Communication
  • Communication whose purpose is to build & support community

So let us see its impact on various segments of business and share your opinions:

  • Twitterization of Media
  • Twitterization of Marketing
  • Twitterization of Customer Support
  • Twitterization of Software Development

Twitterization of Media – Getting to news is fast and seeing the same article many times in your twitter feeds in a matter of seconds is common. We are well informed at least on the headlines, if not on the details. Media has adopted that culture very fast but in a race to be real time, the quality of communication has suffered. Grammatical errors, spelling mistakes, and lack of fact checking have become commonplace; these problems are sometimes corrected but often aggravated by crowd sourcing. How has this affected our consumption of different types of media?

Twitterization of Marketing – Product development for companies can be done much more efficiently, but the down side is that people participating in your twitterization efforts will be self-selected. Therefore, one has to apply the right filters in selecting the right group in order to attract the most intended audiences. A product or company can rise fast but can easily fall faster too. So what are your experiences in twitterization of marketing at your companies?

Twitterization of Customer Support – This is one area that can be revolutionized for good if the companies are honest and supportive of these efforts; Comcast and Southwest serve as good examples. I have seen many a company fail at it or adopt it too late in the game. What is your experience with twitterization of customer support at places you used to call for support?

Twitterization of Software Development – The rise of Apple’s iPhone and Google’s Android apps stores is creating a culture of software development that calls for churning out quick applications with ephemeral popularity. Just as developers are quick to churn out new applications, users are just as quick to use and toss them as well. Vivek Wadhwa wrote an article on “What’s better – Saving the world or Building another facebook app” and this may provide one of the answers to his questions.

While Twitterization undoubtedly has its benefits, one of the main concerns I have about it is the current and future impacts on the younger generation. The new byte-sized real-time culture that they are embracing with increasing frequency may have the effect of upsetting advancements in science and research, as these are avenues that require extended focus and concentration (the antithesis of twitterization).  Tell me what you think?

R. Paul Singh

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