Why we created SocialNuggets.Net? Technology behind our analytics on smartphones

SocialNuggets delivers real time market intelligence for fast moving industries by analyzing data from various social media sources. Our mission is to liberate social media data and sentiment analysis for use in real time research of brands, products and features.

This blog post discusses the following:

• Changing landscape of marketing research
• Current approach
• Technology requirements
• How does SocialNuggets work?
• Summary

Changing landscape of market research

In the fast moving markets like smartphones, tablets, apparel and entertainment, traditional market research techniques like surveys and focus groups are just too slow and can’t be relied upon exclusively to make effective business decisions.  Today, most consumers express their opinions voluntarily on various forums, blogs, review sites and social networking sites. This data, if mined correctly, is a goldmine of consumer sentiments and opinions and can serve as a source of real time market intelligence and that  has been a missing piece in the market research area despite many advances in technology.

Current Approach

There are many enterprise software packages available that can be customized with lots of efforts and resources to get the right answers for a particular industry/company. Needless to say, this is expensive, time consuming, generally offered as an enterprise software behind firewall and not affordable even for many large companies.

Technology Requirements

In order to analyze this vast amount of Internet data we call social data, one needs the following tools and technologies

• Focused Harvesting
• Text Analytics
• Natural Language Processing
• Sentiment Analysis

As an example, we analyze over 1M conversations quarterly on the web related to smartphones, get rid of spam using our technology and then extract sentiments by

• Features (like long battery life is positive while long charging time is negative)
• Phone models (like HTC EVO, Apple iPhone 4)
• Brands (like HTC, RIM, Samsung, Sony Ericsson)
• Category (Android, Blackberry, iPhone, Windows Phone)

Our technology, developed over 20 man-years of effort, has been used by many companies for marketing research, customer service, lead generation and brand management.

How does SocialNuggets work?

In order to make our technology accessible to companies of all sizes with least amount of upfront investment, we have started SocialNuggets.net that provides detailed research from social media in various forms as following:

Individual nuggets that anyone can consume by embedding inside of their websites or forwarding to their friends and colleagues – this is free so long as you maintain attribution to SocialNuggets and/or Our partners

Monthly and Quarterly SocialNuggets Index for various markets which can also be used to make purchasing decisions

Data behind individual nuggets that can be purchased for internal analysis

Full data warehouse for internal analysis by companies’ internal business analytics package

Reports and Customized research reports created by our staff/our partners

Summary

We have started this site with research on smartphones and are adding new nuggets daily for anyone in this industry to consume, enjoy, share and engage in making fast but smarter business decisions.

Read Full Post »

Mobile, Social & Cloud – How will these three trends of 2010 do in 2011? Part-I Mobile

Mobile Computing, Social Networking and Cloud Computing have been driving tech industry for 2010 and will likely continue to be the driver for this year. What differences, if any, will be felt in evolution of these trends this year. Here are some of my opinions and I sure would like to hear yours on these topics. Part-I of this blog deals with Mobile issues while Part-II will deal with Social Networking issues while Part-III will deal with Cloud Computing.

Mobile Computing Trends

The three big trends in Mobile Computing are:

• Android and Mobile Phones
• Tablets and iPad
• Apps Apps

Android and Mobile Phones

Android was the big news of 2010 and will continue its march into mobile dominance. However, as Android moves more into the mainstream, battery life, fragmentation, usability and app store issues will come in its way of total domination. Apple will innovate again this time improving speech interface and competing with Google on replacing our remotes, wallets and keys with mobile phone. In the mobile industry, the dominance for No.3 spot will be fought hard between Microsoft, Nokia and RIM. Who do you think will be the winner in the end?

Tablets and iPad

Tablet was the big news of 2010 but competition to iPad only arrives this year. Android may take the second spot and battle for third spot will be fought between HP’s Palmtop, RIM’s Playbook and a player we don’t know about yet? Having used iPad for the last few months, I think Tablets have the potential to replace laptops for many users. What are your experiences?

Apps Apps

Apps was the big news of 2010 with limited monetization but new business models will emerge making monetization easier. HTML5 will become viable for many content applications and start to become the trend of 2011. In fact, that is the only way Microsoft, Nokia and RIM can neutralize some of the momentum of Android and iOS applications. You can see over 70 conversations on Linkedin at http://linkd.in/h7hhr5 about this topic

Conclusion

Google’s Android and Apple’s iOS will continue its dominance for mobile phone and tablets but battle for No.3 spot will be fought between HP, Microsoft, Nokia and RIM.

Read Full Post »

Are you still syncing your Media the old fashioned way?

Like many of you, I have a large selection of music and podcasts that has been purchased/downloaded over the years – running into 30GB.  I used to sync with my iPod using the cable and lot of patience until I got a message that all of my music doesn’t fit anymore on my iPod.  Over time, Android phone, Blackberry, iPhone and iPad have been added to our family’s collection of PCs and Macs.

With my music spread amongst two computers and limited available storage capacity of my mobile devices, I decided to look for alternatives and here is what I found when I evaluated the following:

• Syncing my Music to the SD card/internal memory of the phone
• Radios like Pandora
• Monthly Music services like MOG and Spotify
• Streaming my own music using services like Jam11

Syncing my Music to the SD card/internal memory of the phone

Apple offers an ability to sync iPhone and iPad with iTunes  and many third party alternatives exist on Android and Blackberry phones to sync your library on iTunes as well. If your music library is any larger than 5GB (1,000 songs), Syncing is a bad alternative as there is never enough space left on these devices after leaving room for apps, pictures, videos and other data.  Yes you can pay $99 extra for each 8GB of storage on Apple’s iPod and iPhone or buy a larger SD card but it is unlikely that you can sync all of your music library on it for ever.

Radios like Pandora & Slacker

Internet Radios like Pandora and Slacker are great alternatives and offer a great selection. It is a great way to discover new music. However, if you are in a mood to listen to your Beatles album, Pandora will offer one of the songs from Beatles and then offer you similar songs due to Radio licensing restrictions. There are other Internet radios like SHOUTcast wherein I found a large selection of music, news and talkshows.

Monthly Music Services

There are many alternatives like MOG, Spotify and Rhapsody and cost between $5 to $10/month. The selection varies but I couldn’t find majority of the music that I like in most of these services. Also, I do have problem in paying to listen to the music I already own and hence these choices are not for me.

Streaming my Own Music using services like Jam11

With ubiquitous 3G/Wifi data connectivity, it is now easy to stream all of your music off your computer. Yes it needs your computer to be on but with streaming services like Jam11, I can now listen to my music anywhere from any phone. I can search for my music on my Android or Blackberry phone and listen instantly and make sure I don’t buy yet another song I already own. You can download Jam11 from Android Market or Blackberry App World and give it a try.

Conclusion

In conclusion, there is no one solution for everyone. I settled on using Jam11, have some local music on my SD card and listen to SHOUTcast radios on my Jam11 application. Let me know if you are still not syncing the old fashioned way and buying more iPods.

Read Full Post »

What is iPad good for? How does it compare to smartphones and laptops?

After reading Wall Street Journal’s Walter Mossberg and a Microsoft diehard on how great Apple’s iPad is and then other influencers like Vivek Wadhwa deciding to craigslist their iPad, I decided to find for myself and share my experiences with other prospective buyers and customers of iPad.

Let us first understand few key differences or killer features of iPad before understanding its usage

• Orientation – The mere fact that laptop creates screen as a barrier between two people while iPad allows you to be at the same level as the other person, iPad is a better media consumption device for individual and a co-worker.
• Instant On and Connectivity – Brooke Crothers, in his CNET article about Four Killer Features identifies this as a key one and I fully agree that it changes everything.
• Battery Life – Being able to watch movies throughout the intercontinental flight and still have battery left over is an achievement that makes iPad ideal for media consumption of all kinds.
• Size and Weight – Weighing a mere 1.5 Pounds and the size of a standard notebook, it is much more portable than a laptop but not as tiny as a phone.

iPad is a media consumption device and most of us are consumers of media most of the time with occasional commenting and replies. However, if you are a media creator like a writer, movie creator or database entry person then iPad is a wrong device for you. Once we agree it is a media consumption device, let us compare it with other devices for different media types so that you can make a more informed decision on whether iPad is the best device for you or not. When I hear stories like my 3-year old and my grandfather who have never been comfortable with a laptop are now enjoying the company of iPad, it just confirms my assertion that it is a good media consumption device even for non techies.

In my opinion, Table 1 below is a comparison of how each of the three devices compare for various media consumption functions. A is the best with C being the worst and B in the middle. I will expand on these points in subsequent blogs and look forward to hearing your feedback on these.

Conclusion

iPad is not a media creation device but is a media consumption device. As a media consumption device, it sure beats a laptop or a smartphone. It is not a replacement for either of these devices but an attempt by Apple to create a new category that will soon be imitated by many vendors.

However, iPad needs some major changes like inclusion of Flash (unless Apple can hire Harry Porter to use his wand and have all of the Flash sites converted to HTML5 overnight), new applications written for iPad like multimedia textbooks beyond just PDF version of books and inclusion of camera and facetime like application.

Table 1 – Rating of Media Consumption for Laptop, Smartphone and iPad

Type of Media	Laptop	Smartphone	iPad	Comments
Web Surfing	A	C	B	iPad’s lack of Flash limits its use on many sites
Reading Newspaper & Magazines	B	C	A	Reading Newspapers & Magazines is really pleasant on iPad apps – consistent with Cooper Murphy
Reading Non-Text Books	B	C	B	Kindle beats iPad here for its size and screen type
Reading Text Books	B	C	A	Lack of multimedia content is limiting iPad here
Enjoying Music	C	A	B	Smartphone smaller size better for music listening
Sharing Pictures in person	B	C	A	Great screen and orientation of iPad makes it the best portable Photo frame
Watching Movies	B	C	A	Excellent battery life and great screen makes iPad the best in its class
Using Social Networking like Facebok, Twitter & Linkedin	B	B	A	Using these apps from a couch or bed is just so much better on iPad
Playing Casual Games	C	A	B	Depends on the type of game
Running Enterprise Apps	A	C	B	VDI makes it easy to remotely run Windows Apps on iPad
Using on Airplane	B	C	A	Finally you can watch a movie even in economy

Read Full Post »

Android Market Share 28%, Google 10% and iPhone 21%. Should Google continue on its mobile path or change?

This week NPD released a report which had some encouraging report for Google’s Android which had 28% market share this quarter with iPhone’s 21% and Google’s Nexus One with 10% in the US. Finally, Android powered phones like Droid from Motorola and Droid Incredible from HTC are making inroads into Apple’s iPhone market because of the combined effect of good phones and a good network. Many iPhone enthusiasts will argue that these comparisons are not real since one phone is being pitted against 18 Android phones but that is the topic for a different blog.  The topic that I want to tackle in this blog is  – Can Android do even better and if so what should Google do before it is too late? I have owned and played with Nokia N series phones, Blackberry, Google’s G1, N1, Droid Incredible and iPhone.

Here are things I think Google should do if it wants to be a true leader in this space

1)   Reduce Fragmentation of Android

2)   Build phone for the masses and not just for tech savvy consumers

3)   Improve App Store Experience

4)   Leave hardware sales to OEMs

Reduce Fragmentation

Fragmentation = Too many versions, no defined minimum hardware spec, no defined minimum app set and incompatibilities across versions and vendors. Nokia is a prime example of a vendor whose customers and developers suffer everyday because of this issue while Apple enjoys almost zero fragmentation. Yes there is Linux but even that was organized by Redhat and couple of other vendors.

So, Google, please take a leadership role and put some discipline into various licensees, define and force some standards for the OEMs but maintain its open source, freely available advantages.

Build phone for the masses and not just for tech savvy consumers

I have used three generations of Android phones – G1, N1 and now HTC’s Incredible. Yes these phones are getting better with every release but Google needs to be improve Android’s usability for everyone. For doing most tasks, Android requires at least 2-3 times the number of clicks compared to an iPhone.  Being a tech savvy consumer, it didn’t take me long to get used to Android phone and get almost spoiled by the customization it offers.

So, Google, please hire some great UI folks who can mask the complexity for average user while keeping the customization advantages.

Improve App Store Experience

With the sales of Android going up, developers are happy and ready to look over many of the disadvantages of App Store. Monetization possibilities brings developers but actual easy monetization will keep them there. There are many forums just discussing issues after issues like mobile only availability, currency issues, poor discovery, lack of ability to send app links in blogs and others.

So, Google, please improve usability of App Store and make it easier to discover content and monetize while keeping control to the minimum.

Leave hardware sales to OEMs

After looking at what amazing additions HTC has done with its new Incredible phone and how OEMs have managed to make Android phones available through all operators in the US and abroad, it is high time Google abandons its own hardware sales and instead concentrate on doing the best in software that it is capable of. Yes, it should promote all OEMs and especially ones that are most innovative.

So, Google, please leave the hardware sales and manufacturing to your OEMs while you promote them and help them be successful.

Conclusion

Google has built an incredible software platform in Android which can be exploited fully by various handset manufacturers. Google should exercise some control in reducing fragmentation, improving usability, improving App store experience and leave hardware innovation to the handset vendors.

Read Full Post »

Can you survive going back to Blackberry after iPhone?

I liked my iPhone, but for reasons that belong in a different blog, I switched back to Blackberry after almost a year. First, it was difficult but having been used to Applications, I started discovery of app store on Blackberry and was pleasantly surprised and somewhat disappointed. This blog is about my journey back to Blackberry for now.

Gmail Integration

First positive change was recognition of Gmail by Blackberry in the form of a Gmail connector that made it easier to use. On the other hand, native Gmail app from Google still doesn’t work well on Blackberry as delete keys don’t work, it is slow, doesn’t do push and consumes more battery. Similarly, contact and calendar sync work fairly well.

User Interface

Lots of nice icons have been created on Blackberry Curve but their usability is poor especially after working with beautifully designed icons of iPhone. Most of the time you have to read the description of the icons to understand what they mean – case in point Application, Games, Downloads, Setup just look so similar. Finding App Store on your Blackberry is a challenge – It has Applications and then Downloads menus. App Store is hidden under Downloads and that is where Apps come before you decide to move it elsewhere.  I just wish Blackberry pays attention to these details as much as it has paid attention to Email and the curves on its keyboard.

How many Apps does one need?

Coming from Apple iPhone experience, one needs lots and lots of apps and I had over 30 when I switched. However, Blackberry made me realize that I only really used less than 10 apps and so I came looking for applications that I really needed.

Communication/Social Applications

Besides Email, IM, and Facebook, Twitter was the missing piece and Blackberry just released a native app for Twitter that takes advantage of its push technology. It crashes sometimes but does work very well.

Navigation Applications

Google Maps is available and works well except that it drains battery if left on for a long time. Needless to say it is not as intuitive as Google Maps on iPhone. There is a good new app called Poynt that gives you neighborhood restaurants, movie theatres, gas stations and white/yellow pages.

Games Applications

Needless to say, there is no match here between iPhone and Blackberry and a lot of it has to do with the touch interface, developers’ focus and the target users. Blackberry now has many more native games besides Brick Breaker and a whole lot of third party apps are also available in their store.

Entertainment Applications

Pandora and Stitcher radio applications are both available on Blackberry and work well. The missing piece is an ability to have Apple’ iPod like functionality that can play the music from my iTunes library.

Conclusion

I am comfortable using Blackberry with my repertoire of  applications but just wish that browser experience was better on Blackberry; a feature I sorely missed in switching from iPhone.

Read Full Post »

Twitterization of our culture – Its Pluses and Minus and Lessons for Businesses

We all know what Twitter is but I couldn’t find a clear cut definition of Twitterization – a phenomena that is permeating cultures everywhere especially among the younger population. Twitterization, like Twitter, is real time but rather than just being limited to 140 characters (VoIP pioneer Jeff Pulver even has a conference dedicated to that), I would call it a byte sized communication whether it is 140 words or a short message or a picture or a video. Most dieticians recommend smaller but more frequent meals for weight loss kind of like what happens in twitter land.

Therefore, Twitterization is

• Real Time Communication
• Byte Sized Communication
• More frequent Communication
• Communication whose purpose is to build & support community

So let us see its impact on various segments of business and share your opinions:

• Twitterization of Media
• Twitterization of Marketing
• Twitterization of Customer Support
• Twitterization of Software Development

Twitterization of Media – Getting to news is fast and seeing the same article many times in your twitter feeds in a matter of seconds is common. We are well informed at least on the headlines, if not on the details. Media has adopted that culture very fast but in a race to be real time, the quality of communication has suffered. Grammatical errors, spelling mistakes, and lack of fact checking have become commonplace; these problems are sometimes corrected but often aggravated by crowd sourcing. How has this affected our consumption of different types of media?

Twitterization of Marketing – Product development for companies can be done much more efficiently, but the down side is that people participating in your twitterization efforts will be self-selected. Therefore, one has to apply the right filters in selecting the right group in order to attract the most intended audiences. A product or company can rise fast but can easily fall faster too. So what are your experiences in twitterization of marketing at your companies?

Twitterization of Customer Support – This is one area that can be revolutionized for good if the companies are honest and supportive of these efforts; Comcast and Southwest serve as good examples. I have seen many a company fail at it or adopt it too late in the game. What is your experience with twitterization of customer support at places you used to call for support?

Twitterization of Software Development – The rise of Apple’s iPhone and Google’s Android apps stores is creating a culture of software development that calls for churning out quick applications with ephemeral popularity. Just as developers are quick to churn out new applications, users are just as quick to use and toss them as well. Vivek Wadhwa wrote an article on “What’s better – Saving the world or Building another facebook app” and this may provide one of the answers to his questions.

While Twitterization undoubtedly has its benefits, one of the main concerns I have about it is the current and future impacts on the younger generation. The new byte-sized real-time culture that they are embracing with increasing frequency may have the effect of upsetting advancements in science and research, as these are avenues that require extended focus and concentration (the antithesis of twitterization).  Tell me what you think?

R. Paul Singh

Read Full Post »

10 Equations to describe Apple’s new iPad

I have been sifting through Apple’s web site and many of the news and blogging sites to learn more about iPad. Needless to say now that hype is reality, there are more negative comments than positive. There are lots of

• Will you buy it?
• How will you justify it?
• Which device is it most similar to?
• What are its advantage and disadvantage over other equivalent devices?

So, I have put together 10 equations comparing it to equivalent devices along with its major pluses and major negatives over the device. Tell me what you think?

• iPad = iPhone + bigger size – phone – camera

• iPad = iPod Touch + bigger screen – mobility

• iPad = iMac + personal touch screen – multi-tasking – hard drive

• iPad = Kindle + multimedia + interactivity – price

• iPad = Netbooks + personal touch screen – multi-tasking

• iPad = TV + interactivity + personalization – price – smaller size

• iPad = PS3 + touch screen + better UI – Blue ray

• iPad = Car entertainment system + portability + interactivity – one to a person – integration

I know these are only eight while I promised ten in the title. Now that you have read these, I am sure you have your list and so add it here and help make this list complete to ten. Thanks in advance.

R. Paul Singh

Read Full Post »

5 missed opportunities by Google in launching Nexus One

It is no secret that Google’s launch of Nexus One phone was less than stellar. Google had so many opportunities to become a game changer in the mobile phone market but missed most of it either because it was in a hurry to launch or just didn’t think hard enough to be different from Apple’s iPhone and others. Here is a list of my Top5 opportunities they missed. Let me know what do you think?

1)   New Data only Phone – Google was Industry’s only hope for creating a data only phone i.e. a mobile phone that worked exclusively on the data network wherein voice was just a data service running on VOIP (voice over Internet protocol). With Google Voice it had a chance to do so but failed to deliver a new experience and instead chose to just add Google Voice this as another application something Skype has been doing on many phones for a long time.

2)   Worldwide Launch – No mobile phone manufacturer, except RIM in a limited way, has ever succeeded in launching a phone globally on the same day. Google came very close with availability on its web site but missed a part of US, China, India and Korea by not having all GSM and CDMA support at the same time.

3)   Pricing Model – Google had a great opportunity to create a low price smart phone and break the mobile operator’s hold on multi-year contracts in the western world where mobile phone is subsidized by the operator. It could have subsidized the phone for a while and create a new pricing model. It could have become an MVNO (Mobile Virtual Network Operator) if that is what it took to pay for the phone. Instead Google did whatever everyone else did but settled on taking smaller margin between itself and its partner HTC.

4)   Speech as a New Interface – Google came close but only got to a beta or alpha stage for using Speech as a new interface on Mobile. Another missed opportunity!

5)   Getting rid of Bluetooth Headsets – Despite various new styles, very few people like their Bluetooth headset but are forced to use it due to various handsfree driving laws. Google seems to be getting close to eliminating them with a better audio design but wait -  it does need a Car Kit that according to Google is still not available. Again in a hurry to launch!

Bottomline, Google missed an opportunity to change the mobile industry and just became a me too player challenging Apple’s iPhone. What do you think?

R. Paul Singh

Read Full Post »

Confessions of a Blackberry Addict – Two miserable weeks with iPhone and then…

3 Blackberrys, 6 years and time for renewal of contract and hence decision time on whether to switch to iPhone or not! Despite my unpleasant experience at Apple Store, my kids convinced me to try iPhone in the name of coolness. I decided to give it a try for my 30 day trial and here are my findings.

First some reasons on why I even looked for alternatives to Blackberry after 6 years of great friendship

• After switching from Microsoft Entourage to Gmail, Blackberry sort of lost its advantage and got really slow to use
• With 3 browsers on my Blackberry – one from AT&T, second from RIM and third one from Opera, neither one really worked well
• Any third party app I loaded slowed the system dramatically

My first two weeks with iPhone were miserable at best. iPhone is a great platform but certainly not the most intuitive.

First, what I liked about the iPhone

• One of the most beautiful displays – emails and web pages really come alive and readable much like a laptop
• Best browser of any phone I have ever used – and believe me I have used many phones
• Best conferencing interface of any phone – even my mom can use it

Why was I miserable with iPhone in the first two weeks

• Very difficult to get to the top of the contacts and hence find a contact quickly and call
• Inability to make calls while driving except to the recent calls
• Typing without the keyboard
• Limited battery life

I was ready to return my iPhone until I met some friends who showed me some shortcuts that made things better. So much for intutiveness! For example:

• Right flick that brings search button – a universal search that can search contacts, email or calendar
• Getting used to Voice dialing and calling out names in the way my phone understands – now with 90% success rate of calling someone from my contacts while driving
• Just type and not worry about correcting until much later

Now with 30 days of usage behind me, I am turning to be an iPhone fan not fanatics. It is far from being an ideal phone but considering its other good features, I decided to keep it. Oh, yes I do have a 3GS!

Read Full Post »