Posted in Mobile, mobile application developers, Mobile VAS, Uncategorized, tagged android, apple, blackberry, DOJ, EU, iphone, microsoft, Mobile VAS, r. paul singh, Rejection of Apps, windows mobile on May 26, 2009 |
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App Stores – Rejecting many apps
The rise of app Stores like Apple’s AppStore, Microsoft’s Windows Marketplace, Nokia’s Ovi and others from different mobile platform companies has been a boon to software developers as it offered a cheaper way of distributing applications. With 25,000 apps approved by Apple, I hear a very large number of apps are also stuck in the Apple approval queue. How big is this issue – worth 3M pages on Google. I came across one great postindicating all the unofficial reasons for rejection of iPhone apps. In this business, application delayed is application rejected because the more you are delayed the more the chances of a competitive app being in the store and hence negating your app.
App Store rejections – Is there a reason?
Is there a criterion for rejecting an application? One common cause for rejection seems to be that it competes with what is already bundled with the platform like a dialer or browser. None of the vendors are explicit about the criteria they use for rejecting apps until Microsoft took the lead and actually published its criteria. Bravo, Microsoftand hope others will follow you so that some of the arbitrary rejections can be controlled. Google, with its Android is an exception as it seems to accept most apps but that might change over time as Android becomes more popular. Has your app been rejected by an app store and do you know the reason for it? Please comment here for others to understand and see.
Criteria for Rejection
In studying through Microsoft’s criteria here are a few key themes that emerged
If you compete with what we have bundled, no matter how bad, we can reject your application – last time I checked Microsoft went to great lengths to defend a law suit like this for Internet Explorer’s bundling on the PC.
If you compete with the channel we aim to please, we can reject your application. Is that legal?
Is it time for DOJ and EU to step in?
I am not a believer of wasteful regulation or litigation but it does smack of anti-competitive behavior against smaller companies/developers and above all for consumer who are deprived of many choices. Do you agree? I just hope that platform companies publish their criteria, act fairly and swiftly now when it is too early in the cycle so that we don’t see waste of our tax dollars in DOJ, EU and other authorities bringing law suits against these companies like it has happened to IBM, Microsoft and Intel.
Let me know what you think?
R. Paul Singh
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Posted in 3G, 3G networks, 3G technology, App Store, apple iphone, blackberry, iphone, mobile application developers, mobile phone applications, Mobile VAS, nokia, r. paul singh, smart phone, tagged android, App Store, apple, blackberry, discovery of mobile applications, distribution of mobile applications, iphone, microsoft, Mobile VAS, mwc 2009, nokia, rimm, Samsung, symbian, windows mobile on February 19, 2009 |
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One of the significant news from MWC 2009 (mobile world congress) was the culmination of rumors with official announcements of app stores. Now we have a long list of Application Stores including:
Why is this significant for the Mobile VAS (mobile value added services) market?
Until now, Mobile markets have suffered from 3Ds:
- Dollars or whatever Currency you prefer
Theses announcements solve two of the problems - that of Distribution and Dollars.
With smartphone sales estimated at over 60M units in 2008, it is clear that software developers only working on smartphone now have access to a large market. Should VAS developers even bother with lower-end phones? We will tackle this in a later blog.
How did we reach the 60M units number – based on many articles and estimates with the best one from Eric Zeman at Information Week. Here is the breakdown which may cause many arguments and surprise many:
- Apple shipped 14M in 2008
- Microsoft shipped 20M in 2008 – yes more than Apple
- Nokia shipped 18M in 2008 with N and E-Series counted as smartphone
- RIMM shipped close to 14M in 2008 of Blackberry Curve and up
With an average price of $20 per application/application pack for the life of smartphone, there is room for many $100M software companies in the mobile VAS space with focus only on smartphone. No need to have large expensive sales forces calling on many mobile operators worldwide as distribution is now possible from the app stores which in most cases give 70% of the revenue to software developers rather than 20-50% which operators are giving to the software developers. So what does this mean for Mobile Operators – relegation to being a dumb pipe or? Of course, it is different for different geographies – we will tackle that in a later blog.
Now comes the third problem something that has plagued most application stores including that of facebook, myspace and hi5. Yes that is the problem of discovery and this is where virality, usefulness and marketing becomes ever more important. We will tackle this in the next blog.
R. Paul Singh
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